When your website gets a ton of traffic then it’s doing exactly what you want. However, even success comes with problems since all that traffic can very easily turn your website into a slow-running mess. This is when you need to increase your bandwidth, and with today’s technology there are a variety of ways you can do this.
The first, and by far the easiest, method of doing this is to set your website up on a cloud system. The cloud can draw unused bandwidth from other locations automatically, giving you access to all the bandwidth that you need as a natural, organic outgrowth of the program. The cloud can give you just the right amounts you need, keeping you from second guessing when the times you need more bandwidth are. If you’re using a dedicated server on the other hand then you need to call said server and upgrade the amount of bandwidth your site has. It can be expensive, and it creates a permanently higher bandwidth, but your customer satisfaction is what’s important.
Your last option is to reduce the amount of bandwidth your site uses. Taking down animations and videos frees up bandwidth, making things more efficient.